Privacy Policy
Effective Date: 07/27/25
Last Updated: 07/27/25

SWFL RE Photography ("we", "us", or "our") values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at www.swflrephotography.com, including users in the United States, the European Union (EU), and California.

1. What Information We Collect

We may collect the following types of personal information:

  • Contact Information (name, email address, phone number) when you submit a form or contact us

  • Property Details if you request a quote or book a service

  • Browser and Device Data (IP address, browser type, location, etc.) via cookies and analytics

  • Payment Information is collected only through our booking partner Spiro. We do not store or process payment information directly on our website.

2. How We Use Your Information

We use your information to:

  • Respond to inquiries or booking requests

  • Schedule and provide services

  • Improve our website and customer experience

  • Analyze website traffic and performance

  • Comply with legal obligations

We do not sell your personal data.

3. Third-Party Services

We use trusted third-party services, including:

  • Spiro for bookings and payment processing

  • Google Analytics for understanding website traffic

  • Website hosting providers

These providers have access to data only as necessary to perform services on our behalf and are contractually bound to maintain confidentiality.

4. Cookies, Analytics & Advertising

We use cookies and similar tracking technologies to improve our website, analyze traffic, and provide a better user experience.

Google Analytics

We use Google Analytics to collect information about how visitors use our website. This includes:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on each page

  • Referring/exit URLs

  • General geographic location (non-specific)

Google may use this information in accordance with its Privacy Policy. We do not combine the data we collect with any personally identifiable information.

To opt out of Google Analytics, you can use the Google Analytics Opt-Out Browser Add-on.

Advertising (including future use of Google Ads)

We may use Google Ads or other remarketing services in the future to advertise to previous visitors to our site. This could mean showing ads on Google search results or other websites based on your past visits to our site.

These ads may be based on cookies or other identifiers, and are subject to Google’s own advertising policies. You can customize your ad settings through Google Ad Settings.

You can also opt out of interest-based advertising by visiting:

  • Network Advertising Initiative opt-out page

  • Digital Advertising Alliance opt-out page

5. Your Rights

If you are a California resident:

Under the California Consumer Privacy Act (CCPA/CPRA), you may request to:

  • Know what personal information we collect and how it’s used

  • Request deletion of your personal data

  • Opt out of the sale of personal data (we do not sell data)

If you are located in the EU:

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access, correct, or delete your personal information

  • Object to or restrict certain processing

  • Lodge a complaint with a data protection authority

  • Data portability

To exercise your rights, email us at emily@swflrephotography.com.

6. Data Retention

We keep your personal information only as long as necessary to fulfill the purposes outlined above, unless a longer retention period is required by law.

7. Security

We take reasonable steps to protect your information. However, no method of transmission over the internet is 100% secure.

8. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from minors.

9. Do Not Track Signals

Our site does not respond to Do Not Track (DNT) signals from browsers at this time.

10. Updates to This Policy

We may update this Privacy Policy occasionally. Updates will be posted on this page with the new effective date.

11. Contact Us

If you have questions or wish to exercise your privacy rights, contact us at:

SWFL RE Photography
📧 emily@swflrephotography.com
🌐 www.swflrephotography.com